Showcasing the benefits of the Bosch Car Service network.
A complete multichannel content campaign built around Bosch Car Service’s unrivalled expertise. Designed to overcome lack of brand awareness and a lack of consumer trust in the sector.
SERVICES
Strategy, Integrated Creative Campaign, Long Form Video, Audio, Static Social, Video Social, Print, Photography
Showcasing the benefits of the Bosch Car Service network.
A complete multichannel content campaign built around Bosch Car Service’s unrivalled expertise. Designed to overcome lack of brand awareness and a lack of consumer trust in the sector.
SERVICES
Strategy, Integrated Creative Campaign, Long Form Video, Audio, Static Social, Video Social, Print, Photography
An omnichannel campaign that establishes the client’s market-leading position and key points of difference
Bosch has high brand awareness within the household sector, but it’s not top-of-mind in automotive servicing, despite being the world’s leading provider of car parts and having the globe’s biggest car servicing network. How could we help Bosch Car Service change that perception, in a market that lacks consumer trust? Not only to drive customers to boschcarservice.com but also to show their 15,000 workshops the value of being part of the network?
The answer was our integrated omnichannel campaign: BOSCH CAR SERVICE: WE TELL IT LIKE IT IS. This campaign features long form video executions, short form video for social, print, poster and audio assets, all aligned under the same conceptual idea. With ease of adaptation for multiple markets baked in.
The results
- Launching Summer 2024
Why it matters.
BCS democratizes vehicle servicing. Giving consumers access to a network of workshops that don’t charge the premiums associated with manufacturers’ authorized workshops. But offer levels of service, and the world class parts, that a typical local garage can’t provide.
