Thought leadership content driving C-suite engagement to Fujitsu worldwide
We created a multi award-winning integrated web, social and print programme showcasing valuable insights from the world’s leading business thinkers and rock star executives. This enabled Fujitsu to reach to an elusive target group: global CxOs, with demonstrable results.
SERVICES
Web/mobile presence, High-impact video, Social activation, Print magazines (events & verticals), Email newsletters, ABM targeting support
Thought leadership content driving C-suite engagement to Fujitsu worldwide
We created a multi award-winning integrated web, social and print programme showcasing valuable insights from the world’s leading business thinkers and rock star executives. This enabled Fujitsu to reach to an elusive target group: global CxOs, with demonstrable results.
SERVICES
Web/mobile presence, High-impact video, Social activation, Print magazines (events & verticals), Email newsletters, ABM targeting support
Inspiring and deepening C-suite engagements for Fujitsu
Senior technology decision makers are notoriously hard to access. To connect with them meaningfully, you need to create a genuine value exchange: delivering premium content that they want to engage with and featuring their business heroes. The thought-leadership programme we created for Fujitsu – across web, social and print – did just that, allowing the company to cultivate new and deeper customer engagements.
The results
- Awarded ‘Best B2B content programme in tech’ at the CMA Awards
- 100,000+ business readers
- 1.84 million page-views
- 1.2 minutes average time on page
Why it matters.
With the I-CIO thought-leadership programme, 7C3 built a direct connection to an elusive tech audience that was a roll call of the world’s top CIOs and CTOs. While subtly surfacing Fujitsu’s innovative solutions, the customer engagement created was directly linked to major contracts wins.
