Lidl customer and campaign focused content and recipes
Building a compelling recipe collection for lidl.co.uk has been a task that our food team have relished. Capturing just what makes Lidl ingredients so special – from their fantastic range of fresh fruit and veg, to their unique regional food offerings – and tailoring these into everything the Lidl customer wants from a recipe has been a satisfying project. Couple this with the development of a unique photographic style, that makes Lidl’s recipe content a distinctive proposition and you have a winning combination. This recipe content forms the editorial framework for a quarterly print and digital magazine that’s rich in product information and highlights and that is seen by millions of Lidl customers.
SERVICES
Editorial, Strategy, Print, Digital, Email, Art direction, Recipe direction, Social
Lidl customer and campaign focused content and recipes
Building a compelling recipe collection for lidl.co.uk has been a task that our food team have relished. Capturing just what makes Lidl ingredients so special – from their fantastic range of fresh fruit and veg, to their unique regional food offerings – and tailoring these into everything the Lidl customer wants from a recipe has been a satisfying project. Couple this with the development of a unique photographic style, that makes Lidl’s recipe content a distinctive proposition and you have a winning combination. This recipe content forms the editorial framework for a quarterly print and digital magazine that’s rich in product information and highlights and that is seen by millions of Lidl customers.
SERVICES
Editorial, Strategy, Print, Digital, Email, Art direction, Recipe direction, Social
Challenging customer perceptions with first-class content
The 7C3 team have been working with Lidl for several years in order to elevate their editorial content across all platforms. Our mission is to challenge the perceptions customers might have by producing inspiring recipe content. Focusing on seasonal events, in store promotions, Lidl’s corporate responsibility programmes and their great range of food items, the team have grown this content production to create information and product packed print and digital magazines that encourage regular customers to try more lines and tempt new customers into Lidl, for perhaps the first time.
Budget-focused, health-focused and most importantly, customer-focused content.
- 5.7 million magazines printed in 2023
- 125 recipes developed
- 43 products shot
Why it matters.
Challenging the perception of Lidl amongst their current and potential customers has been the objective and our production of exciting recipes, videos and top quality digital and print magazines has built excitement for their excellent produce, ingredients and meal inspiration.
