Producing best-in-class content for over 30 years
7C3’s content eco-system for Sainsbury’s has given the brand a voice for over 30 years. At its heart sits Sainsbury’s magazine, the UK’s best-selling food title, a website, e-newsletter and always-on social content. We deliver recipe inspiration to Sainsbury’s keenest customers, as well as travel, home and beauty content. Creating a continuous conversation between the brand and its audience, and a premium platform for Sainsbury’s to promote its products and services.
SERVICES
Editorial, Strategy, Print, Social, Email, Art direction, Recipe development, Digital
Producing best-in-class content for over 30 years
7C3’s content eco-system for Sainsbury’s has given the brand a voice for over 30 years. At its heart sits Sainsbury’s magazine, the UK’s best-selling food title, a website, e-newsletter and always-on social content. We deliver recipe inspiration to Sainsbury’s keenest customers, as well as travel, home and beauty content. Creating a continuous conversation between the brand and its audience, and a premium platform for Sainsbury’s to promote its products and services.
SERVICES
Editorial, Strategy, Print, Social, Email, Art direction, Recipe development, Digital
Always-on food content that delivers recipe temptation to the UK’s keenest cooks
Sainsbury’s magazine launched back in May 1993 and since then has been a must-buy for the grocer’s most foodie customers ever since. The magazine outsells every other food magazine on the British newsstand and has won more PPA Customer Magazine of the Year awards than any other title. With it’s unique formula of impeccably produced recipes, intelligent lifestyle content and exceptional art direction and photography it has a unique relationship with customers, any of whom have been buying it since it launched. Editorial independence, a team of quality journalists, and recipes that work, keeps customers – and commercial clients – coming back for more which is why the title is now also successful across multiple platforms.
Inspiring Sainsbury’s customers to cook something new
- 2,708,700 Total audience reach
- 22K Paid subscribers
- 97% actively purchased
- 500,000+ unique impressions
- 98.5K followers on Instagram
- 2,000,000 average monthly impressions on Instagram
- 234K followers on Pinterest
- 5,500,000 average monthly impressions on Pinterest
Why it matters.
“I have been buying the magazine since the first copy in 1993 and, have had a subscription for some years. Thank you for giving me so much pleasure.” Janet, Peterborough
