Fujitsu

Want to attract the attention of a very tough crowd?


 

Fujitsu ($40bn IT company) had a big ambition to capture the attention and spend of the world’s most influential CIOs, CTOs and chief digital officers – a tough crowd, who make billion-pound IT decisions and juggle teams of thousands across the world.

 

With a global tech-intelligent target audience, there was only one way we could achieve this – by marrying a pinpoint targeting with editorial expertise that exceeds their expectations and pushes their sector knowledge. 
 
Using our own sector experts, industry rock stars and global thought leaders, we create high-quality video interviews, expert articles, future forecast vision pieces and more, then deliver these to exactly the right decision-makers and influencers within the sector.
 
It’s this combination of strategic and creative intelligence that has raised Fujitsu’s profile with the people who matter.

 

Results snapshot

From a starting point of zero, 8,000 highly targeted unique readers now consume 16,000 pages per month, spending an average of 2.5 minutes per page.

Peer-to-peer recommendation is incredibly strong, with a recent article reaching 340,400 people within 30 minutes through retweets – testament to the quality of thought leadership our audience wants to share.

 

See more of our work.

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