With a global tech-intelligent target audience, there was only one way we could achieve this – by marrying a pinpoint targeting with editorial expertise that exceeds their expectations and pushes their sector knowledge.
Using our own sector experts, industry rockstars and global thought leaders, we create high-quality video interviews, expert articles, future forecast vision pieces and more, then deliver these to exactly the right decision makers and influencers within the sector.
It’s this combination of strategic and creative intelligence that has raised Fujitsu’s profile with the people who matter.
From a starting point of zero, 8,000 highly targeted unique readers now consume 16,000 pages per month, spending an average of 2.5 minutes per page.
Peer to peer recommendation is incredibly strong, with a recent article reaching 340,400 people within 30 minutes through retweets – testament to the quality of thought leadership our audience want to share.