Creating the go-to destination for more than 600,000 C-suite digital decision-makers

The problem

Information and communications technology is an intensely competitive and ever-changing marketplace. With CIOs, CTOs and other C-level decision-makers being a notoriously hard audience to reach, how could Fujitsu, the $40bn Japanese multinational tech company, gain a competitive advantage by not only joining the conversation but leading it?

The solution

I – Global Intelligence for Digital Leaders.

A thought-leadership platform for the elite of information technology management. Through a website, printed magazine, newsletters and supporting social media strategy, we help Fujitsu continually showcase insight from global thought-leaders, management gurus, and high-profile CxOs through standout video content and expertly written content focused on strategic IT topics, agenda-setting business issues and peer-to-peer debate on core business and technology trends. We combine this with a highly sophisticated, targeted media strategy that allows Fujitsu to reach this elusive, high-value audience with authentic, insightful content in a non-'salesy' way.

The results

For the past seven years, through a globally targeted website alongside a bespoke version in Japanese for Fujitsu's home market, we have created a platform that engages and builds relationships with the C-suite audience through more than 150 videos, 500 articles and 100 photoshoots, infographics and bespoke illustrations, helping us attract an annual audience of 115,000 unique users, viewing 200,000 article pages, with an average dwell time of 2:30.

Why it matters

I – Global Intelligence for Digital Leaders connects Fujitsu teams with customers at the highest level, enhancing sales relationships and building the company’s brand as a thought-leader in ICT trends and their impact on global businesses and society.

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