Creating a gold standard fitness product fit for an Olympic champion.

The problem.

Having recently become a mother herself, British Olympian Jessica Ennis-Hill had identified a lack of expert fitness advice available to women at the various stages of their pregnancy. Through her years of experience with health and training, she saw a gap in the market to develop a unique programme that could change the lives of millions of women. But how could this three-time World Champion take this programme to market? 

The solution.

Jennis: World-class training plan made easy

Alongside Jessica and her team, we created and developed the Jennis brand from scratch.

We created a highly strategic content plan, centred around a downloadable app, and helped craft programmes for pre, during and post-natal women in addition to general day-to-day training plans which would appeal to all.

As well as designing and building the app itself – including filming over 1,500 workout videos – we launched the Jennis brand. This involved creating a series of activations including a content-rich website, which was built in-house, a social and CRM strategy and an editorial content plan designed to acquire and retain an active member base.

The results

Three months after launch

  • The most trusted fitness programme for pregnant women in the UK.
  • 56,000+ unique users of the website
  • 25,000+ app downloads
  • 2,600+ paid app subscribers
  • 30,000+ social followers

Why it matters.

Improving women's lives through a world-class content strategy for a world-class athlete.

Your choice regarding cookies on this site

Our website uses cookies for analytical purposes and to give you the best possible experience.

Click on Accept to agree or Preferences to view and choose your cookie settings.

This site uses cookies to store information on your computer.

Some cookies are necessary in order to deliver the best user experience while others provide analytics or allow retargeting in order to display advertisements that are relevant to you.

For a full list of our cookies and how we use them, please visit our Cookie Policy


Essential Cookies

These cookies enable the website to function to the best of its ability and provide the best user experience for you. They can still be disabled via your browser settings.


Analytical Cookies

We use analytical cookies such as those used by Google Analytics to give us information about the way our users interact with seven.co.uk - this helps us to make improvements to the site to enhance your experience.

For a full list of analytical cookies and how we use them, visit our Cookie Policy


Social Media Cookies

We use cookies that track visits from social media platforms such as Facebook and LinkedIn - these cookies allow us to re-target users with relevant advertisements from seven.co.uk.

For a full list of social media cookies and how we use them, visit our Cookie Policy