Bringing Lloyds Pharmacy’s healthcare expertise closer to consumers’ everyday lives

The problem

An increase in demand coupled with existing pressure on the NHS has resulted in a significant service deficit in the healthcare space. According government advice, pharmacies are required to step in to help alleviate pressure. Lloyds Pharmacy is perfectly placed to help but needed to build positive brand equity around service, trust, expert advice and knowledge.

The solution

Lloyds Pharmacy: Always here for you and always on.

We created a long-term social content strategy to reach both consumer and B2B audiences. Through a series of highly targeted campaigns, we were able to educate our audience in managing and dealing with many diverse health issues which positioned the brand as the place to go for trusted answers. Every campaign was centred around an end product or service, ensuring they drove sales and delivered measurable results against a clear ROI.

The results

Our campaigns helped the pharmacy reach millions of their key audience groups with highly creative and informative film, blog and social content. Key successes to note are: 

Respiratory campaign

  • 1.2 million unique views
  • 60k visits to a campaign hub
  • 25% of users saved content – an indicator of content value.
     

Flu campaign

  • Helping educate businesses to better understand the cost implications of flu to their business through staff absenteeism, offering Lloyds Pharmacy's corporate flu service as a solution.
  • 55k video views
  • 90 new businesses engaged with.

Why it matters

Making Lloyds Pharmacy the most accessible health experts and an integral part of the nation’s health community.

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