Consumers are bombarded by brand messages every day, so it’s a pretty tough ask for a brand to legitimately change their behaviour. But it can be done...
Want to make people think or act differently?
We help Vitality fulfil its mission to 'make its members healthier every day' through a content strategy that puts the healthy action we want to elicit ahead of the creative or format.
It works, too, with our content campaigns inspiring physical activity through daily nudges on social; fitness videos; influencer campaigns and listicles.
We drive healthy eating through recipes, meal plans, videos and articles. Plus we push wellness activity through podcasts, downloads and workplace incentives.
Importantly, we make sure Vitality doesn’t look like your average insurance and financial services company, and certainly doesn’t sound like one – and that’s what helps us cut through.
Whether we’re upping step counts, boosting sign-ups to sports teams, triggering ParkRun activations or pushing meditation downloads, by ensuring our content is focused on one guiding brand mission and measuring everything, over the course of a year we know we’re helping to make Vitality’s 'members healthier every day.'